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Excel Media can consult, design and integrate your Digital Signage solution. Did you know the use of Digital Signage is an area in which the United States is actually behind? Did you also know China far surpasses the United States as the number one user of Digital Signage technology? We at Excel Media feel it's important to stay on the cutting edge. Call one of our sales reps at (212) 206-7711 to find out how this technology can give you the competitive edge you need.
What is Digital Signage?
Think of Digital Signage as a giant leap for mankind in the application of signs but rather than dull set-in-stone advertising they are digital displays that are vibrant and alive with multiple ads and informational videos that can be changed and rearranged at any time. Digital Signage is generally installed for public viewing and is the state-of-the-art method of attracting attention from high trafficked areas. Digital signs are essentially used to inform, entertain, and advertise. The top benefits of digital signs over your average static signs is that the content can be changed with little effort, crisp catchy animations can dazzle not bore, and creativity can be expanded. Digital signs can be designed to adapt and interact in the setting of your audience. The potential revenue from digital signage advertising increases every year as the market catches up to the rest of the world. Digital signage without a doubt provides a superior return on investment compared to traditional static signs that offer no easy way to adapt and adopt an advertising message.
Applications
- Content displayed on digital signage screens ranges from text and still images to full-motion video or animation.
- Content can be displayed with or without audio
- Business networks can create to what is comparable to television channels, displaying entertaining and informational content only interrupted by advertising you control. It's like having your own TV channel!
Just a Few Ways Digital Signage is Used
- Airports, Train Stations and Subways: Depart and arrival information and wait-times but in ways that entertain and inform.
- Third-Party Advertising: Sell advertising space to local merchants and service providers, national advertisers and media resellers.
- Location Advertising: Boost sales as you inform customers of in-store promotions and popular merchandise
- Brand Strengthening: Digital signage can apply in video form used as a part of the store décor. Build a creative eye-catching story around your brand.
- Promote Happier Customers: Digital signage in waiting areas to make time seem to go a little faster
- Increase "Dwell Time": Digital Signage directs customers to areas of the store increasing the time spent in the store
- Boost Communication Throughout Your Coporation: Relay information throughout a company via screens in reception areas and lounges
Anywhere you're trying to communicate a message for the public there can be an application for digital signage. Let Excel Media work with you to make your digital signage experience an eye-opening experience. Let us show you what Digital Signage coupled with our experienced staff can do for you.
Call us now at (212) 206-7711.
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